Asian car brands have been increasingly becoming popular in the United States. Aside from Toyota and Honda, other car manufacturers from the Orient are tightening their grips on the U.S. auto market. The popularity of these brands is due to the fuel economy and reliability that their car offers.

Aside from that, Asian branded vehicles are relatively priced lower than that of their U.S. counterparts. In the upcoming New York International Auto Show (NYIAS), these Asian brands look to increase their popularity among American auto enthusiasts by showcasing their concept vehicles at the said event. While these vehicles may take some time before they are put into production, their unveiling at the country’s largest motor show will increase the popularity of their brand.

One Asian brand that has been making waves in the U.S. auto scene is Honda. At the upcoming New York Auto Show, the company will unveil its Accord Coupe Concept. The concept vehicle will provide a glimpse of what the new generation Accord will be like. The concept vehicle is powered by a V6 engine designed to reduce fuel consumption and lessen harmful emissions.

The newest technology from Honda that will be showcased at the event is the Variable Cylinder Management. Aside from that, the concept vehicle will also be featuring Honda’s ACE Body Structure which is essentially a design system which gives the front-end of the vehicle the ability to absorb a substantial amount of energy in the event of front end collision.

Toyota, now the second largest car manufacturer in the world, continues its surge to get to the top of the list. Their good performance in terms of sale has been a gauge of how popular Toyota is in the United States. Their continuing quest for supremacy in the U.S. auto market leads them to the Jacob K. Javits Convention Center in Manhattan with the Toyota FT HS concept vehicle in tow.

The Toyota FT HS is a hybrid sports car which comes combining the fuel economy of a hybrid electric vehicle with the high performance and good looks of a sports car. The concept is equipped with a 3.5-liter V6 engine mated with an advanced hybrid system and a powerful battery pack. The concept vehicle is estimated to rocket to 60 miles per hour from a standstill in less than four seconds. Aside from that powerful acceleration, the concept vehicle is also estimated to have a very high top speed, thanks to its power output of nearly 400 hp. That amount of power and torque in a hybrid vehicle is unheard of before and only EBC Greenstuff brake pads can provide good stopping power to.

These concept vehicles are proof of the competition between the two Japanese car makers and their drive to increase their foothold on the U.S. auto market. Both the Honda Accord Coupe Concept and the Toyota FT HS will be showcased at the New York International Auto Show which will open its doors on the sixth of April and will end on the fifteenth of the same month.